Kaily Hart talks Book Trailers

Let's give a warm welcome to fellow EC author Kaily Hart. I had the privilege of meeting Kaily at RomantiCon. Wish we had more time to chat, but there was so much going on. Next year we're hoping to have a few drinks together. For now she's dropping by with her new release!

BOOK TRAILER, ANYONE? ANYONE!?

Amber, thanks so much for having me here and congrats on that awesome sale to Loose Id. What a great first! (Thank you, Kaily and thank you for agreeing to stop in!)

I had a book, PAY UP release with Ellora’s Cave last month and I had a book trailer made for it. A first for me. It was a daunting task and one I thought about for a heck of a long time before moving forward. I mean, it could turn out to be a disaster and defeat the purpose I created it for – to generate interest in my book. I knew I had such specific ideas of what my characters looked like and how they’d act towards each other, so finding images was incredibly difficult. Honestly, I’m not sure I would have been completely, 100% happy with any. I also knew that it was hard to boil down the ‘guts’ of a book in a minute with a handful of words. It’s difficult enough doing that in a synopsis where you have a substantial amount of room to bring out the major themes and arcs of a book LOL!! I also knew there was a chance (make that a likelihood) it would do little to impact sales, but I decided to move forward to see what would happen. As with any promotion, it’s difficult (often impossible) to tell what has had an impact and what the magnitude of that impact might be. Book trailers seem to be gaining in popularity and I think it’s only a matter of time before authors of other genres start using them as just another element of their promotional toolkit. I was happy with how the trailer came out. I think it reflects on one of the aspects of the story in the book, but not all. It was a pretty good representation of the characters and the feel of the images and the music seemed to work well. This entire process got me thinking though…who actually watches these trailers and does it really influence the buying decisions of readers? What do YOU think?





BLURB
Neighbor. Friend. Lover.

At least that’s what Carly Wagner wanted Rio Reyes to be. She’d settled for two out of three for almost a year and it just wasn’t enough. Not anymore. When Rio proposes a shocking bet—of the sexual variety—she knows it’s out of character and he’s not really serious, yet she can’t resist. The pay off could be finally getting her hands on the gorgeous firefighter she’s drooled over since she moved in next door.

The timing had never seemed right for him and Carly, but that hadn’t stopped Rio from imagining wild and wicked things about her. It had been a joke—sort of, but Rio’s shocked when she takes him up on the dumbass bet. Now he’s in a world of hurt, because regardless of who wins, he might be crossing a line he never thought he would and jeopardize a friendship that means more to him than anything.


PAY UP is currently available from Ellora’s Cave - http://www.jasminejade.com/p-8747-pay-up.aspx and is also out on other 3rd party book sellers, such as Amazon.

About me:
Kaily Hart, a seemingly straight-laced mother of four left corporate America and a high-powered, lucrative career to be a stay at home mom. Ha! That lasted about four weeks, during which time she realized she had a deeply repressed dream - to write. And romance at that! By day, Kaily plays conservative wife and soccer mom, but at night crafts hot and steamy tales of romance and love with gorgeous heroes who wouldn’t dream of leaving the toilet set up. Ever. She’s smart and sassy, at least in her own mind, and is trying her best to bring the alpha male solidly back to contemporary romance, one hot story at a time. Two years ago she never would have thought she’d be doing this, but now that she is? Well, you couldn’t pay her enough to do anything else.

If anyone would want to contact me (which I would love by the way) or just keep up with what I’m doing, they can find me all over:
Web – http://www.kailyhart.com/
Blog - http://kailyhart.blogspot.com/
Facebook – http://www.facebook.com/kaily.hart
Twitter - http://twitter.com/kailyhart